Business Branding
Content is king and this applies to all branding methods. Visual branding combined with personal branding photography is the key to success. Studies show that adding a photo to words, ads or your website Increases Click Through Rates By 42%. Your viewers are more likely to stop their Facebook Or Instagram scroll when they see quality, vibrant imagery before reading any content. The wrong images or poorly created ones can quickly cost you revenue.
In our technological world visual is everything. Together we will work to improve all points of contact with your website, photographs, email signature, landing pages, social media and print marketing materials along with the best representation of your staff & products.
Remember, your brand is an extension of your personality. Before proceeding to create a brand, you need to have a clear sense of who you are. As a brand. If you don’t know who you are, you won’t be able to build a brand that represents you and that people can resonate with it. That's where I come in.
Let me help you align brand strategy with business strategy to create opportunities for growth and succession. Combining research, strategy, creative, engagement and execution together will bring you unbeatable results.
Positioning may seem overly commercial, but you do want to sell something, right? That’s why you’re building a personal and/or business brand and why I can help you do it. In fact it's essential the two are combined even if you don't want your face as the face of your Company!
After you have performed research and examined your closest competitors, we work to improve your visual imagery to ensure we hit your target audience the right way keeping you fresh and unique.
The styling and creative direction is where the magic lies – it’s a game changer for my clients. By extending the shoot outside of the usual headshot space of one or two studio based looks – the captured session gives my clients a gallery of different images they can pull from for different marketing and personal branding needs. I shoot clients in a range of studio, location and life-style set ups, all styled according to their individual needs. This ensures they have the variety of images to sustain the on-going demand for content.
A focus on your brand strategy can drive competitive advantage and profitable growth. Here are a few of the problems I solve that continually frustrate organizations.
I start with a fact-based understanding of what your brand stands for today and ideally how it should be positioned in the future. Then I translate that understanding into an experience and expression of your brand that will drive preference, loyalty and growth.
Brand building is storytelling at its finest. I focus on what matters most to you and your Company to your drive growth, and crystalize your messaging to distinguish you from your competitive set.
I use visual expression to strategically signal organizational advancement, engage new audiences and revitalize old ones. I take the science of brand strategy and give it the creative force to perform at its highest potential level telling your real story.
Let's Chat
Let's discuss your project without pressure and see what can be achieved, within your budget, to give you the professional outlook you need.